Social Media: Twitter launches subscription offer-in Australia and Canada

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Jeff Horseman
Jeff Horseman got into journalism because he liked to write and stunk at math. He grew up in Vermont and he honed his interviewing skills as a supermarket cashier by asking Bernie Sanders “Paper or plastic?” After graduating from Syracuse University in 1999, Jeff began his journalistic odyssey at The Watertown Daily Times in upstate New York, where he impressed then-U.S. Senate candidate Hillary Clinton so much she called him “John” at the end of an interview. From there, he went to Annapolis, Maryland, where he covered city, county and state government at The Capital newspaper. Today, Jeff writes about anything and everything. Along the way, Jeff has covered wildfires, a tropical storm, 9/11 and the Dec. 2 terror attack in San Bernardino. If you have a question or story idea about politics or the inner workings of government, please let Jeff know. He’ll do his best to answer, even if it involves a little math.

Social Media
Twitter launches subscription offer – in Australia and Canada

Twitter Blue, the platform’s first subscription offer, on an iPhone 12. Launched on June 3, 2021 in Australia and Canada, the offer offers users several additional features. Photo: Christoph Dernbach / dpa

Twitter wants to become more attractive and beautiful-for subscription customers. However, “Twitter Blue” does not fulfill a desire of many users to edit for the time being.

Twitter introduces features only for subscription users for the first time. Among other things, they will be able to change finished tweets for 30 seconds in the future.

In addition, they can better organize saved tweets in “Bookmark”folders and get their own customer support, as Twitter announced on Thursday. The subscription, called Twitter Blue, will initially be launched in Australia and Canada.

Twitter makes its money so far with advertising. In practice, this means that advertisers can bring their tweets into the timelines of users they never subscribe to as ads. Twitter has been thinking about additional revenue from a subscription model for a long time.

With the new editing function, Twitter does not meet the desire of many users to be able to subsequently change the posts. Rather, you can delay the publication of the tweets by up to 30 seconds – and adjust them during this time. For subscription customers, there are also aesthetic innovations such as the ability to customize the Twitter app icon and the color design in the application.


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