- Moonbirds will now have access to extensive UTA network of talent.
- The Moonbirds project on Ethereum has 10,000 owl-themed 8-bit avatar NFTs.
In February of 2022, Kevin Rose, an early Facebook and Twitter investor, and Justin Mezzell, a designer, launched a firm centered on NFTs. The Proof Collective and Oddities NFT lines are also available through the business.
Rose hinted on Twitter on January 6 that the deal’s primary motivation was to elevate Moonbirds’ profile beyond its current standing as a Web3 industry powerhouse and into the public worldwide.
Rose stated:
“What does UTA bring to the table? They are 1,400 people strong, with divisions in film, television, music, video games, sports, books, branding and licensing, speaking, marketing, fine arts, broadcast, and more.”
Extensive Outreach Now Possible
With the signing of a representation arrangement with prominent Hollywood talent agencies United Talent Agency (UTA), PROOF, the firm behind the top-tier NFT project Moonbirds, will have access to their extensive network of talent.
Moreover, Rose went on to explain that UTA would assist PROOF in “vet, broker, and execute partnerships and expansion opportunities across a variety of fields,” providing greater context for the decision.
Initially launching in April 2022, the Moonbirds project on Ethereum has 10,000 owl-themed 8-bit avatar NFTs. Data from CryptoSlam shows that it has produced over $619.5 million in secondary sales thus far. With those sales, Moonbirds ranks as the eleventh best-selling NFT collection, behind only Doodles ($553m) in twelfth place and CloneX ($794.9m) in tenth.
Moonbirds’ 24-hour sales volume decreased a massive 57.86%, with $442,747 worth of Moonbirds NFT changing hands, despite the ostensibly optimistic UTA news. Trading volume is still up by 63.74% when looking over the last week. Moonbirds’ decision to pursue a Hollywood deal mirrors those of other major players in the NFT industry.
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