- The Meta Avatars Store is a Facebook, Messenger, and Instagram digital store.
- Liverpool Football Club (LFC) has released a lifestyle collection under the LFC label.
On Friday, the Premier League club Liverpool FC and metaverse behemoth Meta announced a collaboration to release a line of virtual clothing for Meta digital avatars. The Meta Avatars Store is a Facebook, Messenger, and Instagram store where Liverpool FC supporters can buy virtual items.
The Premier League club made the news on October 14 that Liverpool FC was the first to sell its products in the Meta Avatars Store. Liverpool Football Club (LFC) has released a lifestyle collection under the LFC label that allows fans to dress their digital avatars in authentic home and away jerseys.
The Liverpool Football Club’s senior vice president of digital, Drew Crisp, stated:
“We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-coloured avatars.”
Delight For Fans Globally
As of today, anyone can shop the latest collection of digital apparels at the Meta Avatars Store, which is accessible through the likes of Facebook, Messenger, and Instagram. The United States, Canada, Mexico, Thailand, Spain, Italy, and the United Kingdom all have Meta Avatars Stores.
In fact, this year, anyone can shop for LFC gear in VR. As the use of metaverses increases, the company thinks it may help Liverpool FC find a new source of income. On June 20 of this year, Meta, a major player in the metaverse, opened up the Meta Avatars Store.
Large corporations, important celebrities, video game developers, and sports teams are all contributing to the growth of the metaverse. The gaming and sports industries are among the fastest to embrace metaverse platforms because of their integration with the cryptocurrency, NFT, and Web3 industries.
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