Record result
Like Trump, Huawei and Apple for Samsung’s best quarter ever made
Samsung’s success also depends on the competitors
© Wang Gang / Cost/ Photo / Picture Alliance
In the Corona-crisis delivery for Samsung initially not particularly good, the technology giant lost even for the first time, the Smartphone throne at Huawei. But since the summer a gigantic Comeback. This is, of all things, the most important competitors and to Donald Trump.
In the summer it didn’t look for Samsung to be particularly rosy. The most important Smartphones of the year, the Galaxy S series, were, of all things, came to the beginning of the Corona-lock downs in the market, sold bad. And even though Huawei was handicapped by the conflict with the Trump-government, was able to take advantage of the Chinese group, the weakness of the competitors and moved to Samsung. But now has turned out of the Wind. Samsung can precisely retract due to Huawei, a record result. And also Apple, Donald Trump, and the Corona Situation to have their share of it.
The Figures are likely to have taken care of in Samsung for much rejoicing. With a turnover of 66,96 trillion South Korean Won – the equivalent of 50 billion Euro could Samsung to increase its revenue compared to the same period last year to eight per cent, its highest turnover of all times. The profit rose even more strongly: He was 9,36 trillion Won, about 7 billion euros, and almost half higher than a year ago. From the record profit of almost 10 billion euros of 2018, which is far far. Nevertheless, the group has made so much Plus the last 18 months.
Trumps Huawei’s spell as a back wind
Thanks to Samsung’s competition to be the Comeback of all things, and Donald Trump. The trade war with China and the trade embargo against Huawei have helped Samsung in several respects. To a Huawei smartphone may be due to the spell not with Google’s services, it makes for a lot of customers in Europe less interesting. Samsung is not compensated for his dip in the spring, but increased its Smartphone sales significantly. The residue to Huawei, Samsung has turned the market analysts from Counterpoint Research, according to the in force: The market share of Korean, 22%, significantly above the 15 per cent of the competitors.
Even more Samsung benefited indirectly from Trumps Embargo. Because of the staggered Huawei in a hoard-mode: Because the manufacturer is allowed to buy since September, due to the Embargo and also the construction components, in which US technology is used, an uncovered he previously strongly with Parts of. You can see this clearly in the outcome of Samsung’s processor division: more than one-quarter Chip sales have climbed since last year, slowly upward, particularly memory chips are in demand.
More money for the home
But also the Corona Situation seems to play Samsung in the cards. The advantage of the moved iPhones is there. Because Apple is pushing its iPhone 12 from the traditional September Start in October and the micro – and Größtvarianten iPhone 12 Mini and iPhone Pro Max even in November, also changes the dynamics for Samsung. A great competition for Samsung’s top models such as the Galaxy Note 20 came later on the market. On the other, has pushed sure Apple shopping slightly to the rear. For the production of its Smartphones and also Apple relies on Samsung components.
And also the direct consequences of the Corona Situation to the everyday life are reflected in Samsung’s Numbers. Because people are more at home and not travel to the cinema or to celebrate can go to invest, you probably increased the money into your own home. The consumer electronics division, and especially the TV area are booming: revenues fell by a third to top, the customers bought considerably more budget devices. Also the Home theatre to provide strong benefits: Samsung’s TV sales have increased compared to the previous year of 10 to 15 million units sold.
Samsung remains cautious
That Samsung is aware of these effects, shows the forecast for the next quarter. Although Christmas is still present, are expected to be in the next three months, a Flattening of sales. The reason for this is that the demand for memory chips will decline again, says the group. In this case, a role play, that Huawei could be eliminated as a major customer. You still waiting for a response from the U.S. authorities, whether or not you should act on a permanent basis with Huawei, said Samsung in its quarterly call.
As the situation in the long run, will actually show. Should in the election next week, Donald trump’s Challenger, Joe Biden, as President, could also mix the cards on the Smartphone market. A sales boom in the components is not likely to expect Samsung, then. Finally, Huawei has filled its storage impact. The competitor should get back access to Google services, could also be the Smartphone, taking advantage of fast playful again.
