How to Use Google Optimize to Improve Your Website’s SEO

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Google has played a vital role in creating the technology driving today’s SEO renaissance.

We spoke with Damien Elsing, founder of Melbourne Content Agency CLCK Digital about using Google Optimize to improve your website SEO. 

Recently, Google have decided to expand their efforts by allowing users to sign up for a free version of Google optimize. 

This is an opportunity you can’t afford to miss out on. But before you sign up, you should understand how this product can help your SEO. 

How Google Optimize Works

Google optimize allows you to test different versions of your site through what’s known as “A/B testing.” With A/B testing, you can test two versions of your site, an “A” version and a “B” version, and decide which version fits your business needs.

Part of how Optimize does this so successfully is linking with Google Analytics. Analytics is one of Google’s most popular tools and an easy way to gauge return-on-investment on advertising expenses.

By using the power of Google Analytics and applying it to A/B testing, using this software will get you the best possible version of your site.

General SEO

Optimize can play a major role in bringing your General SEO strategy to the next level.

Keyword testing is about more than just the content in the body of a blog post or within H2 tags. The URL of your page, banner ads used, and landing pages can all drastically alter the SEO-quality of your page.

By providing a quick and easy platform for A/B testing, Optimize makes it quick and easy to compare how these factors affect your site’s search engine performance while minimizing time-and-money expenditures.

The time and money saved alone will bring massive increases to your ROI. And that’s not even considering the precision of Google’s software.

Damien’s agency saw a ranking boost for several clients such as a Melbourne telecommunications contractor, and a clinical psychologist as a result of using Google Optimize. 

Local SEO

Local SEO strategy has unique challenges, but Optimize can still give you the edge you need to get found.

With a local campaign, your primary goal is getting to the top of local business rankings on Google.

Doing this involves testing out several different locations, combinations, and frequency for information such as your name, your phone number, and your address.

Optimize will allow you to compare how different ways of displaying this information will play out in terms of both global and local SEO rankings. This, in turn, will keep your business visible.

Inbound Marketing

Inbound marketing allows you to quickly and effectively convert visitors to customers. And though it’s considered separate from SEO, Optimize can help you with your Inbound marketing quickly and easily.

One metric measured on Optimize is your conversion rate. 

By measuring this metric, Google Optimize will let you measure how something as seemingly insignificant as a header size can more than double your conversion rate.

This, in turn, will allow you to create new customers and even promoters of your business.


Google Optimize is one of the most effective ways to generate a strong return-on-investment. Using it will help your business climb to the top of both local and global SEO rankings while generating a strong ROI to match.

After signing up for Optimize, consulting with professionals is a great way to come up with new, fresh ideas to take your business to the next level.

Get in touch with us to talk more about SEO and your inbound marketing strategy.

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