China’s online giant Alibaba has made during the biggest discount battle of the world a sales record. The group announced on Wednesday a half-hour after the official Start in an in-between state, he sold in the framework of the Singles-Day Goods to the value of the equivalent of EUR 372.3 billion Yuan (about 47.7 billion euros).
Unlike in previous years, attracted Alibaba customers this Time, however, since the beginning of November, with purchasing Windows and special promotions that are included in the result. The record is therefore not directly the result of the previous year’s comparable, as the group implemented expenditure 268.4 billion Yuan.
Alibaba offered to two million products and more than twice as many products on its platforms as in the previous year. In the top of 583.000 orders had been made, per second. Other Chinese trading platforms charged on Wednesday with strong sales.
From Anti-Valentine’s day for the consumption of fixed
The Singles Day on November 11. November was in China, under the students originally as a kind of Anti-Valentine’s day for a single person, because the date consists of only ones. In 2009, then began to Alibaba, to give his customers the day for 24 hours of high discounts. Competitors followed the example.
Were overshadowed by the strong sales during the Singles Day for Alibaba this year of several bad news, had to accept the group in the past few days. As Chinese regulators stopped gates last week, surprisingly, the IPO of the financial subsidiary Ant Group. In addition, there are concerns that the regulatory authorities in China want to try the enormous market power of Alibaba and other Chinese Tech firms with new rules to curb.
In addition to electronics and cosmetics analysts expected this year’s Singles Day is a particularly great demand for luxury items. Because the Chinese would not buy these, preferably on foreign trips in this year, because of the Corona pandemic is possible, in a single customer-now just on the Singles Day.
Alibaba had launched the shopping festival, as usual, on the eve with a huge Gala. This year, Katy Perry appeared as a guest star, which, however, could be due to the Corona-pandemic not only on.