In Corona Times
“Breathtaking Sound” In South Korea, gamers can gamble now on the big screen
Playstation-Controller (Icon Image). In South Korea, gamers are left, more recently, in cinema halls
© Jacek Sopotnicki / Picture Alliance
The Corona pandemic is forcing many industries to creativity. In South Korea, cinemas rent now empty halls of gamers. The show that thrilled. But cheap it is not.
As in many other countries, the Film and cinema industry in South Korea hard by the Corona pandemic hit. Most of the presentation houses may not or only to a limited open the gates for visitors. In addition, significantly fewer films are brought out, which could attract affluent customers. So, the cinemas think of something.
The largest chain of South Korea, CGV, now draws gamers in the cinemas, in order to gain at least a little bit of additional revenue. The gamblers need to bring your own games, consoles, and controllers. Then, you can rent a maximum of four people, a cinema and your favourite games on the big screen gaming. “The Sound quality is truly stunning,” says the 25-year-old Eui Jeong Lee for the British BBC. “The sounds of the shots are as lively, and as something flew from the screen directly to me, I even cried.”
Gamble on the big canvas is not cheap
Conveniently, the experience, however, is not. Before the age of 18 at the equivalent of just under 75 euros must be placed for two hours on the table. In the evening, the fee increases to around 110 euros. Like the BBC, calculates that bring the cinema although significantly fewer sales than if you fill the room with a movie audience – even if you are allowed to do in the Moment, only half of it. Then in revenue in the four-digit range per idea would be possible. And moviegoers there’s also quite a bit of money for Popcorn, coke, and co.. But in the rental of gambling is still better than an empty cinema hall.
Operator CGV has launched the offer last month, and according to its own data, more than 130 screens of gamblers had been booked. The majority of customers would make men in the 30s and 40s, but also couples and even families with children had been under the book.
The action in Korea was not the first of its kind. Similar is already in some US cinemas stores possible, as reported by the BBC. The industry is a world in Need. The global ticket sales in cinemas like the Variety magazine, last year, to 71 percent. Instead of around 35 billion euros, to tens of billions of euros have been left at the box office.
Sources: Korea Times / BBC / Variety
