Flipkart Introduced “Flipverse” a Metaverse-based Shopping Platform

• Flipverse shopping will be available until October 23rd. 
• Flipkart’s metaverse-based shopping would support 15 brands.

Flipkart, one of the largest e-commerce firms in India, has partnered with decentralized music and entertainment company eDAO to launch the “Flipverse”, a metaverse-based shopping platform. Customers will be able to make purchases using their smartphones just like they would in a real store.

Also, Flipkart users can access the metaverse shopping experience which engages with specific businesses in a virtual, 3D environment and will be available until October 23rd. Over 15 brands will now access the service, including the fashion brand Puma, the personal care and cosmetics company Nivea, and the domestic electronics company Noise.

Flipverse Features

Flipverse is a part of Flipkart Labs, which was established in April to develop blockchain and metaverse use cases, such as the platform for virtual storefronts. Additionally, Flipkart’s metaverse platform users will receive virtual avatars and the users will also be able to engage with one another’s avatars while shopping in a future version of the platform that will provide collaborative shopping experiences.

Furthermore, Flipkart declared that the business has no immediate plans to offer features like the capacity to connect cryptocurrency wallets to the platform to transfer their NFTs. Flipverse will not currently support its token. And it claimed that customers who shop on the forum will receive NFT rewards, which can be exchanged for physical goods.

According to Flipkart, Flipverse aims to give users a more immersive 3D shopping experience while testing customer response. Flipverse may eventually become a permanent part of the app, although that is not yet confirmed.

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